Purpose is a deliberate choice. The method of achieving the purpose is emergent. Once discovered, the method ought to become deliberate, too.
At Little Engine Ventures, our guiding purpose is to help others climb. How we go about accomplishing our purpose has been evolving. Our basic principles remain in place. But, we have refined our processes. We’ve exited situations that are misfit with our core competencies to free up resources for more deliberate pursuit of the workable methods.
In this way the purpose is a north star. It is a directional aim. And it must be chosen.